Tadano’s corporate slogan of “Lifting your dreams” refers not only to the goals and aspirations held dear by individuals, society, and our company, but also to the ambition we each hold that turns dreams into reality. At Tadano, we firmly believe that high-quality lifting equipment contributes to a better society and boosts prosperity for our customers. While doing so, we work to maximize our corporate value while meeting the expectations of every stakeholder. Simply stated, we continuously pursue further excellence for the world and the future.